Lulu Hypermarkets, a pioneer and leading trend setter in the retail industry in the Middle East, launched its 98th branch and the 4th outlet in Hidd, Bahrain on Nov 19th, in the presence of Emke Group Managing Director Yusuffali and other dignitaries, at a mega opening ceremony held under the patronage of the Deputy Prime Minister. Yusuffali referred to the venture as part of the group’s ambitious expansion plans. He stated it was a symbol of their confidence in the Kingdom’s bright future…

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The 96th branch of Lulu Hypermarkets was inaugurated at Madinat Zayed Shopping Center following which Yusuffali addressed the media, unraveling his future plans to further enhance the shopping experience of the regional consumers and expressed his hope of launching the 100th outlet this year itself….

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Much to the delight of the city’s binge shoppers, the Lulu chain of Hypermarkets has launched its 94th outlet at the Mushrif Mall in Abu Dhabi. Awaiting the shoppers in 230,000 sq. ft. of area is an extensive array of household goods ranging from fresh vegetables, fruits, butchery and delicatessen to a wide range of electronic goods and IT products.

Addressing media persons after the inauguration, Mr. Yusuffali M.A., the managing Director of the group said that it has been the group’s vision to bring world-class shopping experience closer to the people rather than making them drive long distances. “Even though there have been talks of economic slowdown in the market, we have decided to carry on with our expansion plans of reaching the figure of 100 stores by the end of 2011 and play our part to further strengthen the regional economic scenario,” Mr. Yusuffali added.

Mr. Yusuffali M.A., the Managing Director of the EMKE group said that the group is very clear in its approach to expansion. He was speaking to media persons after the inauguration of the 89^th outlet of Lulu Hypermarket, in Riyadh.

“3 years back we had finalized our target of reaching 100 stores and we are firmly on track to achieve that. I am very confident about the economic situation of Saudi Arabia and have full trust in the visions of HRH King Abdullah and we are fully committed to continue our forwards march,” Mr. Yusuffali said.

The newly launched store was Lulu’s second one in Riyadh and will showcase the fresh food section comprising fruit, vegetables, dairy products, meat, fish and hot and cold ready-to-eat food, along with a huge area dedicated to department store items such as electronics, IT products, home appliances, sports, stationery, furnishings and furniture and fashion brands for ladies, gents and kids.