Much to the delight of the city’s binge shoppers, the Lulu chain of Hypermarkets has launched its 94th outlet at the Mushrif Mall in Abu Dhabi. Awaiting the shoppers in 230,000 sq. ft. of area is an extensive array of household goods ranging from fresh vegetables, fruits, butchery and delicatessen to a wide range of electronic goods and IT products.

Addressing media persons after the inauguration, Mr. Yusuffali M.A., the managing Director of the group said that it has been the group’s vision to bring world-class shopping experience closer to the people rather than making them drive long distances. “Even though there have been talks of economic slowdown in the market, we have decided to carry on with our expansion plans of reaching the figure of 100 stores by the end of 2011 and play our part to further strengthen the regional economic scenario,” Mr. Yusuffali added.

Mr. Yusuffali M.A., the Managing Director of the EMKE group said that the group is very clear in its approach to expansion. He was speaking to media persons after the inauguration of the 89^th outlet of Lulu Hypermarket, in Riyadh.

“3 years back we had finalized our target of reaching 100 stores and we are firmly on track to achieve that. I am very confident about the economic situation of Saudi Arabia and have full trust in the visions of HRH King Abdullah and we are fully committed to continue our forwards march,” Mr. Yusuffali said.

The newly launched store was Lulu’s second one in Riyadh and will showcase the fresh food section comprising fruit, vegetables, dairy products, meat, fish and hot and cold ready-to-eat food, along with a huge area dedicated to department store items such as electronics, IT products, home appliances, sports, stationery, furnishings and furniture and fashion brands for ladies, gents and kids.

A vision for expansion – that has been the Lulu group’s vision; an idea it has shared so closely with the ambitions of its Managing Director Mr. Yusuffali M.A. The popular chain of supermarkets has now commenced its operations in Egypt with the launch of it’s store in Cairo. Lulu center, Nasr city was inaugurated by the Egyptian Minister for Trade Rachid Mohamed Rachid in the presence of top Govt. officials and dignitaries.

Yusuffali said “This is our first project in Egypt and we plan to invest more by starting 5 new hypermarkets and shopping malls by the end of 2011. The shoppers can buy the latest products at the most competitive of prices and the best service”.

The prestigious Dubai Quality Awards’ appreciation award for the trade sector has been bagged by Lulu hypermarket chain. At a glittering function held in Dubai HH Sheikh Hamdan bin Mohammed bin Rashid al Makhtoum – the Dubai Crown prince, handed over the award to Yusuffali MA, in the presence of HH Gen. Sheikh Mohammed bin Rashid al Makhtoum, Vice President & Prime Minister of UAE and Ruler of Dubai. Also present were host of Sheikhs, Govt. and private sector dignitaries.

“Dubai Quality Award augments the trust that our customers have on the LuLu brand and it’s really heartening to receive an appreciation of such high order”, an elated Yusuffali commented. “The secret of winning is our focus on sustainable excellence based on international quality products and excellent service across all our stores.  We will continue our forward march in setting new retailing benchmarks while expanding our presence in new markets”, he added.