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24 February 2021
Leading retailer LuLu further strengthened its presence with the opening of its newest concept store, LuLu Express Fresh Market, at Terrace Mall located at the heart of Salmiya. Adding to LuLu’s growing retail footprint in the country, it increased the store count to 202 globally and 11 in Kuwait region.
Located at Salem al Mubarak Street, the newly launched LuLu Express Fresh Market store was inaugurated by the Chairman of Kuwait Football Association Sheikh Ahmed Al-Yousef Al-Sabah, in the virtual presence of Mr. Yusuffali M.A, Chairman & Managing Director of LuLu Group, Mr. Ashraf Ali M.A, Executive Director of LuLu Group, and Mr. Saifee Rupawala, Chief Executive Officer of LuLu Group, who were virtually present. In addition, other participants were Mr. Mohmed Haris, Kuwait and Iraq Director, Mr. Sreejith, Kuwait Regional Director, and Mr. Abdul Khader Sheikh, Kuwait Regional Manager. The inaugural event was held under strict COVID-19 health and safety protocols.
Spread across an area of 2226 sqm, the new convenience‐focused store aims to meet the needs of its customer base for speedy and efficient shopping options, whose busy lives limit the time able to be spent on shopping. It has dedicated sections for fresh fruits and vegetables, chilled and frozen fish and meat, delicatessen, grocery, dairy, roaster, bakery and hot‐foods, as well as non‐food items and health and beauty products.
Taking the dietary requirements of Kuwait residents into consideration, LuLu has acquired a diverse range of products to satisfy the customer interested in healthy choices. A remarkable feature of the express market is its specialized categories: from locally sourced food products in Kuwait to support local farmers to organic-labelled range, and gluten free products, while also presenting imported products from the specialty selection. In addition, there are food options of world cuisine made in store, baked goods that are fresh every day, healthy and diet food offerings, and a variety of seafood in stalls.
The new LuLu Express Fresh Market store’s easy accessibility, its modern ambiance, clear layout, wide aisles and well‐stocked shelves are all geared towards providing the utmost convenience to shoppers, as well as making shopping a streamlined experience that ensures customers save time, while enjoying the maximum benefit of shopping at LuLu.